Board of Student Achievement Committee Minutes – November 10, 2021

District Mission: The Sioux City Community School District exists to educate students to believe in their talents and skills, achieve academic excellence, and succeed in reaching their potential.

Facilitator: Dr. Kim Buryanek

The Board Student Achievement Committee (SAC) met on Wednesday, November 10, 2021 at noon in the Educational Service Center Board Room.

Committee Members Present: Dr. Paul Gausman, Dr. Kim Buryanek, Dr. Juli Albert, Monique
Scarlett and Ron Colling

Guests Present: Angela Bemus, Director of Curriculum, Instruction and Assessment; Leslie Heying,
Director of Communications; Dr. Dora Jung, Director of Student Services and Equity Education

Student Achievement Annual Report

Angela Bemus presented the 2020-2021 Student Achievement Annual Report, which includes Iowa School Performance Profile Designation results, Iowa Statewide Assessment of Student Progress (ISASP) data, District Common Assessments (DCA) data, Formative Assessment System for Teachers (FAST) data, attendance data and ACT data. The presentation aligns with Focus 2022 Goal 1: Prove Relevant, Rigorous and Innovative Academics.

Iowa School Performance Profile

Mrs. Bemus explained the different components the state measures when determining a school’s
designation status based on ISASP data. Each component is weighted and the weight varies between the components and grade levels. Some schools may be categorized lower than other schools, even though they may have more students proficient this year. This is because the Iowa School Performance Profile ranking weights growth from year to year higher than proficiency for the current year.

After ISASP data is collected, schools are designated in one of the following categories: exceptional, high performing, commendable, acceptable, needs improvement, or priority. The most recent data available from the state shows the District had 17 of 18 schools designated as high performing, commendable or acceptable. One school was designated ‘priority’ due to not meeting the state required level of participation of 95%. During the 2011-12 school year, 18 schools were designated as a school in need of assistance’ by the Iowa Department of Education. Administration acknowledges the progress since 2011-12, and credits teachers, staff and building leaders.

ISASP

ISASP measures proficiency in English Language Arts (ELA) and math in grades 3-11, and science in grades 5, 8, and 10. Mrs. Bemus shared proficiency scores for each grade level, subject, and provided the state average score compared to the District. The District’s proficiency in reading is higher than the state average, while math is lower than the state average.

DCA

DCAs compares a student’s understanding of the standards in ELA, math, science and social studies. DCAs are developed by curriculum teams and consist of multiple-choice tests, essays, labs, speeches and other methods that measure independent academic achievement aligned to the standards. Mrs. Bemus presented the results compared to previous years for all grade levels. She reported 70% of elementary students are performing at or above their grade level in all subjects. She reported 83% of middle school students are passing the DCA in ELA, 84% in math and 81% in science. Lastly, 79% of high school students are passing the DCA in ELA, 81% in math and 75% in science.

FAST

FAST is a reading and math assessment required by the state of Iowa in grades K-5. Because of the
pandemic, there is no end of year data for 2019-20. From 2015-16 to 2018-19, reading proficiency
increased by 17%. Data from 2020-21 indicates proficiency decreased due to the pandemic year,
however, when including the 2020-21 data in the five year comparison, proficiency still increased 10% district-wide. Additionally, math proficiency declined due to the pandemic from fall 2019 to fall 2020 but increased from fall 2020 to fall 2021.

Attendance

The average daily attendance for the last five years for high school students is 90% and 93% for both middle and elementary school students. The data provided indicates attendance did decrease for the 2020-21 school year for all grade levels due to the pandemic.

ACT

The ACT is administered to all junior students during the school day. The District offers the
opportunity for all students to take the ACT regardless of students’ post-secondary plans. The average composite score for the District in 2020-21 is 20.2, while the average for the state is 21.5. The ACT for this school year is scheduled for April of 2022.

The committee acknowledged the 2020-2021 Student Achievement Annual Report.

Recruiting Efforts

Leslie Heying shared the HR Recruitment Marketing Campaign, specifically geared towards certified staff. The purpose of the marketing campaign is to recruit high qualified team members to the District and diversify the District’s certified staff.

The District asked three guiding questions.

  • What locations should we target with our marketing efforts?
  • How can our marketing strategies support the District’s recruitment goals?
  • How will we know our marketing is working?

A combination of digital and social media advertising, acquisition and email advertising, and
traditional advertising will be utilized during the marketing campaign. The digital advertising is
targeted, meaning people who are in a specific demographic and location will see digital ads and
advertising on streaming services such as Hulu and YouTube. The target areas at this moment include the colleges and universities listed below.

  • Iowa State University
  • University of South Dakota
  • Wayne State College
  • Northwest Missouri State (Maryville, MO)
  • Fisk University (Nashville, TN)
  • LeMoyne-Owen College (Memphis, TN)
  • Tennessee State University (Nashville, TN)
  • Lincoln University (Jefferson City, MO)
  • Harris Stow State University (Wilberforce, OH)
  • Oakwood University (Huntsville, AL)

The post-secondary institutions listed above graduate many teachers every year and include
Historically Black Colleges and Universities. The District is also targeting local universities and
colleges.

The District will also visit career fairs, gather information from potential candidates such as email
addresses, graduation dates and birthdates. The information gathered will be used to prolong
communication after the career fair visit to establish a more personalized connection. For example, the District will send a follow up email after the career fair, then continue to send more information in biweekly increments about job opportunities, an invitation to visit the District, salary and benefit
information or a Happy Birthday email. Additionally, the District will use traditional advertising, such
as radio and newspaper ads along with social media advertising. Repeating the combination of
strategies to the targeted geographic audience will draw candidate interest.

The District can view progress by viewing the dashboard and monitoring the Click-Through Rate
(CTR) for each location and by device. The CTR is one method to measure effectiveness of
marketing. Targeted locations can be added or removed at any time throughout the campaign.
Although this specific campaign discusses certified staff, the District is also advertising for noncertified staff.

The committee acknowledged the HR Recruitment Marketing Campaign.

PBIS Videos

Dr. Dora Jung shared a Positive Behavior Intervention Supports (PBIS) video developed for new
elementary students. Many students may not speak English and/or arrive mid-year. These students are not able to participate in the behavior expectations seminars typically held at the beginning of the school year. The purpose of the video is to familiarize students with PBIS and behavior expectations in the classroom, hallway, lunch or recess. This video will be available in six languages, English, Spanish, Vietnamese, Tigrinya, Somali and Oromo.