Business & Marketing High School Learning Objectives

This webpage provides an overview of what your child will learn about Business and Marketing in high school. The Business and Marketing learning outcomes focus on various areas of Business and Marketing.

Examples of Your Child’s Work at School

  • Explore the industry of business through projects and hands-on activities.

  • Learn how to work through a Windows environment to access and utilize Microsoft Office Suite, Introductory and advanced features are taught in Microsoft Word, Microsoft Excel spreadsheet application, PowerPoint presentation software, and an introduction to Access database.

  • Develop an understanding of the steps of the accounting cycle for a sole proprietorship.

  • Examine the managerial use of accounting information and business ethics.

  • Learn sales and marketing strategies and incorporate advertising techniques to make presentations on business products or services.

  • Gain an awareness of the research, planning, and regulations that affect small businesses and the means of financing a business.

  • Understand the specific strategies for business management and marketing and the economic role of the entrepreneur in the market system.

  • Study consumer and organizational buying behavior, targeting market opportunities, new product development and management, marketing channels, logistics, and strategic market planning and implementation.

  • Develop an awareness of the opportunities for small business owners and the planning skills needed to open a small business.

  • Become aware of the traits and characteristics of successful entrepreneurs and develop an entrepreneurial mindset.

  • Gain an awareness of the research, planning, and regulations that affect small businesses and the means of financing a business.